Link: Generating Search Engine Friendly Titles for your URL

With such visual and sequential prominence, it’s little wonder why headlines are the number one key to an effective web site.

Without a powerful lead, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn’t capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.

Nothing is more important to getting your message noticed than the first few words on a page. If you’re not allocating a sizable percentage of your time and creative effort to the headline used on each page of your website, you could be losing out on a large chunk of business.

Top copywriters understand this concept well. They know how essential it is to capture attention by literally stopping pre-occupied prospects in their tracks. It’s the reason why headlines command so much of their collective creative effort.

Here are five good reasons why your site headlines deserve greater emphasis and attention:

Why Headlines Are Crucial #1: Headlines Are Natural Attention Getters.
The majority of online prospects are quick scanners. No one reads the body copy of a page without first reading and being pulled in by the headline. Headlines are the first thing your visitors see. They jump out visually and command attention. Headlines are leads set distinctly above the rest of the text. Often the typeface, size, and style used for headlines contrasts with that uses in the body copy. It’s a proven approach that naturally attracts eyeballs, virtually forcing interested prospects to grasp the message of the headline and to read on.

According to advertising legend David Ogilvy, 5 times more people read headlines than body copy. Although Ogilvy was talking about print advertising in general, the observation is certainly applicable to websites as well. With 5 times the readership, headlines have the power and capability to make any message many times more successful.

Why Headlines Are Crucial #2: Site Headlines Serve As Valuable Guides To The Busy Surfer.
Headlines reveal key details. They tip off readers as to what follows. They provide clear signals to help readers decide whether they should stick around for the full message, or dash off to something else – something better suited to their own special needs and interests. As a quick summary of the entire piece, the headline either attracts continued interest and readership, or they repel it. Without a headline, the reader is forced to wade through a portion of the text to understand the meaning. Forcing readers to do this is to risk losing them altogether. It’s sales suicide. In effect, having no headline will cost you at least 80% of your potential audience.

Why Headlines Are Crucial #3: Headlines Prepare The Reader For What Is To Come.
Headlines stimulate interest. They captivate, arouse curiosity and stimulate the desire for more. It’s the headline that starts the reader’s motor running. A good headline sets up a feeling of expectation as the reader anticipates discovering more — and can’t wait to get it!

Successful headlines address specific audiences. They open prospects minds to new possibilities and expand their level of enthusiasm and interest. The best headlines involve prospects… virtually guaranteeing their sustained attention for the time being.

Why Headlines Are Crucial #4: Headlines Simplify The Learning Curve.
Every headline serves to introduce whatever follows. As an opening or lead-in, the role of the headline is to succinctly communicate the essence of the message it precedes in an interesting and compelling way. Effective headlines and sub-headings reveal key bits of information — often with the added power of emotion. A review of the various headings alone can often provide one with the gist of a given message. This makes it faster and easier to understand, remember, and review. Use your headings to generate emotional involvement and you increase the chances prospects will go back and read more of your copy.

When you make it easier to read and comprehend your messages, you increase the chances of making the sale.

Why Headlines Are Crucial #5: Headlines Allow You To Deliver Your Biggest Bang Right Up Front.
Capture attention and interest at the outset, by using your most appealing selling point. If your strongest, most desirable product attribute (benefit) fails to pull prospects in, surely nothing else you could ever say would do the trick, either. They’re your initial point of contact with visitors — that’s why headlines play such an important role.

The stronger and more compelling your headline, the more readers are likely to read on and spend more time at your website. Create every headline to grab attention and inspire interest. The more alluring and irresistible you can make it, the more genuine prospects you’ll attract and ultimately, the more sales you’ll record.

Headlines are powerful marketing tools when used effectively. Take a good look at your site headline. Could you add more intrigue, curiosity, or interest? Test different headlines by trying various appeals and offer combinations. Keep an eye out for additional headline opportunities throughout your sales letters, as well as on other pages on your site. Make your headlines impossible to miss and difficult to ignore… then, watch your results soar!

When you see the difference a strong opening statement makes, you’ll see why headlines are the most important part of your sales copy.

More resources at www.makeyoursalessoar.com

Author Bio
Robert Boduch is an author of dozens of best-selling books, reports and articles on the art and science of selling. A free newsletter targeted at anyone interested in selling more of anything is available at www.makeyoursalessoar.com

Article Source: http://www.ArticleGeek.com – Free Website Content

I was compelled to publish this article after noticing several SEO specialists writing in reference to meta tags being dead or obsolite. Meta tags are not dead. I will be the first to say, meta tags are utilized by all major search engines and are very much in use and extremely important to search engine ranking. If you need proof of how important meta tags are, try removing your meta tags and watch what happens to your search engine positioning. Your site will plummet to the depths of the unvisited web. Meta tags are frequently an overlooked factor which can improve the ranking of most any website.


This is an example of how vital meta tags are to your webpage and to your search engine ranking. Our website ranks #6 and #7 consistantly on MSN for the keyword submit site. To test the dead meta tag theory, our source code editor changed one word in the meta description tag and we dropped to #15 in the search results. Our rankings on Google and several other search engines suffered even more so. Needless to say we made changes accordingly. All major search engines definitely utilize meta tags for a description of the webpage and for indexing within the search results.

The title tag is one of the most important on page factors to consider. This is because search engine spiders read this tag first and place a high level of importance on the keywords found there. The title tag is also used for the title of your listing in the search results. The contents of your title tag will also appear in the top left corner of the browser bar. Correct title tag optimization is essiential and will result in a dramatic increase in your search engine ranking. The title tag should contain at least one or more keywords to be of any relevance to the webpage.

Search engine spiders read the description meta tag next. This tag is often used as a website description in the search results. The description tag should also contain a few keywords. The keyword meta tag is also vital to search engine ranking giving search engine spiders a sample of relevant text and content within a webpage. Other meta tags include robots, resource, author, copyright etc. These tags are not as important as the title, description and keyword tag, however they should be included if possible. To acheive high search engine ranking optimize your meta data. Proper onpage optimization will greatly improve your search engine placement.

Author Bio
Article written by the CEO of www.submit-site.org

Article Source: http://www.ArticleGeek.com – Free Website Content

Traffic — And lots of it! It is the dream of every netrepreneur. After all, without steady stream of visitors — or should I say “potential customers” to your web site, how will you earn your e-fortune?


The first place most e-business start-ups go when they need a quick traffic fix is the search engines. And rightfully so! After all, a top ranking position in one of the major search engines is an effective way to increase the traffic to your web site without spending your hard-earned advertising dollars!

Statistics have repeatedly shown that anywhere from 20% to 80% of your visitors will find your web site via a search engine. However, you should also know that statistics show that most web surfers never search beyond the top 30 results they receive. With that in mind, it is clear that a top position a top position should be the goal of any savvy site owner.

But top spots are no longer achieved by crossing your fingers and blindly submitting your web site to 900+ search engines and directories using a free submission service. Competition for top spots is getting fierce, so it is important that you learn the “right” techniques if you want to ensure that your web site is well ranked… and it is very important that you do so while this great advertising medium is still FREE!

As I said before; for high traffic generation to your website, it is very important that your web site ranks in top spots in search engines. You may ask “What are the search engine looking for when they rank my web site?” Well, although each search engine uses different set of algorithms to rank web sites, but generally speaking, however, here are some of the main factors currently being considered by the search engines.

1. Link Popularity
Alta Vista, Excite, Lycos, and the web pages search promotion of Yahoo! use a ranking system that involves measuring and ranking the number of links that are directed towards a particular web site. This is an extremely powerful traffic generation tools because:

Reason # 1
Building a well thought-out linking strategy is a powerful way to attract large volumes of high targeted traffic! By putting your web site on every major web “intersection” where your target market meets, you will ensure that your web site receives a steady flow of qualified potential customers.

Reason # 2
Links are equivalent to recommendations! They established credibility even before the visitor reaches your web site, dramatically increasing the likelihood that they will buy.

Think about it… David arrives at his favorite web site and notices that they have posted a link to your web site. He knows and trusts his favorite web site and therefore assumes that, because they have a linked to you, your business must be credible too. He clicks through the link to your web site and is immediately open to offers you present him with. Why? Because your credibility was established before he even arrived at your homepage!

Reason # 3
Since many search engines now factor link popularity into their ranking decisions, your linking strategies are all that much more important! If you want to be ranked as high as possible in search engines, you now need a factor in your link popularity – and, as you already know, earnings a top spot in the major search engines is key to increasing your web site traffic.

Obviously, developing a linking strategy that generates a high volume of targeted traffic to your web site is not an overnight process. It will take you anywhere from two weeks to six months to secure quality links you need. However, I promise you that it is worth the effort! Once you have done the initial footwork, the links that are established will remain on these web sites for years to come. Your perseverance will pay big dividends in the form of a continuous flow of targeted traffic generation.

2. Your Domain Name
A domain name plays a vital role in traffic generation to any web site. Domain names rich in keywords will rank higher in search engines because search engines love URL’s that are saturated with keywords! Brainstorm keywords and key phrases for your web site and then use them to create a catchy URL… or load the domain name with your best keywords to get ranked higher in the search engines.

3. Key Word Density
Keywords definitely refer to the number of times your keyword appears throughout your site. Your keyword density is a factor that is heavily weighted by search engines, so it’s very important to make strategic use of your keywords.

So, these are the golden facts and tactics through which you can drive high traffic to your web site. I should also mention that you do not expect to enter a couple of your top keywords into the search engines and instantly start making money through your web site, that is very rare. But yes, you can really make high traffic through search engines without crossing the line into “keyword stuffing” and with a little time.

Author Bio
Wayne Robinson is a senior marketing consultant with 7 years of experience and presently writing for eByro. If you want to take benefit of his experience and learn more marketing tactics visit eByro; the Vertical Portal for Internet Entrepreneurs at: www.ebyro.com

Article Source: http://www.ArticleGeek.com – Free Website Content

Before we get into it, learn more about Google Adsense here:
http://www.google.com/services/adsense_tour/

First and foremost is: Positioning

Where you position your Adsense link boxes and banner ads is extremely important. Trying to make money from the bottom of your pages within your website just won’t cut it. You need to add your Adsense links right in the heart of your template or right in the heart of your content. I would personally suggest both actually.

Adding Adsense in the heart of your template:

Link Units:

Since the introduction of Google Adsense “link units”, we can now add what looks like a “menu system” to compliment our menu system within our website. This is HUGE. Have you ever just clicked on a website and kept clicking on the menu links? I know we all have. By adding a “Google link units” to your menu, you will get more clicks than you thought possible. Try adding the link units near the top for better performance and try creating your link units to match the color of your menu system in place. Once in a while I find myself clicking on a menu link unit without even realizing it which in turn gives more money to the website owner.

Leaderboards & Skyscrapers:

These may very well be your “bread & butter”. I only say this because of the sheer size of these ads units. The best place to add these ad units is obvious; Straight across the very top of your website (leaderboards), and straight down the side of your template (skyscrapers). Anywhere else may not look proper within your template and may look unprofessional.

Square & Rectangle Ad Units:

These are great to compliment the mass amount of content within your website and also within your recommended resources. You want to compliment your content, you don’t want Adsense to BE your content because this will look poor on your part. Adsense is very popular with webmasters; who doesn’t want to make some extra money. However, don’t forget that many of your visitors are also used to seeing Adsense within a website, and need a good reason to click on them.

Square and rectangular units are great to use within articles posted on your website or within your link resources. Try adding your Adsense boxes above your resource links within a page to give your Adsense account that added extra exposure.

Just remember that Google allows up to 3 ad units per page. Using these 3 strategies will help to better optimize Adsense for positioning! Let’s now go onto targeting…

Optimizing Adsense: Taking out non-related ads!

Do you ever wonder how ads like “business card specials” ever get displayed on to your website when your company content is all about baby clothing? Since the introduction of “Adwords Site Targeting”, we now have to keep an eye on the ads being displayed on our website(s). Companies may now specifically target your website for more exposure. There is no restriction whether the website is content related or not, just more marketing exposure for the advertiser.

Filtering Adsense Advertisers:

Within your Adsense manager, you have the option of using the “Competition Filter” which allows us to remove certain websites from the ads being displayed regularly. This is going to be an on-going optimization task in the future. Without filtering the ads being displayed within your website, you might find yourself with ads unrelated to your industry and possibly some ads that have a negative effect within your site.

If you don’t remove all the unwanted ads being displayed on your website, you might end up hurting your Adsense performance online. The more targeted you can get your Google Adsense ads to display on each page, the better your chances at being able to make more money. Try to take a moment every week to study the ads being displayed on your website.

Open up a note pad, or word document and record all the websites you don’t want to be displayed anymore. Add these sites to your “filter list” within your Adsense account.

Remember to add the website (within your filter list) like so: smartads.info – without the www. Adding anything after or before the url will only prevent the company from displaying one of their many ads like so (www.site.com/ads/1.html). This way you stop anything from the entire website from showing up within your Adsense campaign online. The more you optimize your Adsense filter, the better your performance will pick up and the less non-related ads will be displayed on your website.

One constant that holds true with Adsense:

The more pages you have with your Adsense campaign being displayed, the more you WILL make. People who have online networks immediately can profit from Google Adwords because they have the power to add their Adsense boxes & banners onto multiple websites, possibly 1000′s of pages.

Should you add Adsense to your website?

If you own a small company that has a brochure type website that gets maybe 50-100 visitors a day, I recommend NOT adding Adsense to your site. It will never make enough money with that kind of traffic. Remember: Your Adsense campaign needs to make over $100 to get paid out.

If your company receives around 500-1000+ visitors a day, you can now start considering to make money through Google. Adsense is all about numbers. Play the numbers to make more money. In fact, try making goals for yourself to make X amount of dollars through your Adsense account by a certain time. Doing this will only increase your business and make your company more powerful online by increasing the amount of traffic it receives.

For multiple websites, channels are important:

Google allows you to track the performance of multiple websites all in one account which ultimately gives you the ability to track how many visitors you’re getting for each website. It also allows you to work harder on those sites that aren’t up to par.

I consistently look at each individual website channel to work harder at promoting the ones that aren’t performing well. By doing this, we increase the amount of promotion going into the websites that under perform, and in turn eventually increase the business for those websites as well. The more you promote your website, the more the exposure you will ultimately deliver for your Adsense campaign and your company.

Google Search with Adsense:

To top all that off, you can add Google search within your site to give visitors a search function for your content and to allow people to also click on your Adsense program. Please note that for Google search to work, your website and all of its content pages must already be indexed by Google. Adding the Google search bar to your site right away won’t help your visitors at all.

For more Google Adsense optimization tips, go here:
https://www.google.com/support/adsense/bin/static.py?page=tips.html

Don’t forget to read the Google Adsense Policies & Procedures:
https://www.google.com/adsense/policies

I hope this article helps you to make more money!

About The Author:

Martin Lemieux is the president of Smartads. We help small-large companies to grow their business online and offline.

International: http://www.smartads.info Canada: http://www.smartads.ca Web Designers Directory: http://www.3dimentionaldesign.com SEO Consultants Directory: http://www.seoconsultants.ca

Copyright © 2005 Smartads Advertising Network

Optimizing your site for the best search results

Linking and Links to Your Site

Getting links to your site is one of the most important jobs you have when trying to properly optimize your site for search engine listings, regardless of which search engine you are attempting to get listed in. Having links to your site assures that it will be found by the spiders of the major search engines, and the more links coming to your site, the more pages from your site are going to be listed in any given search engine. The more popular the site, the more exposure you get, both from the search engines and the general browser. Link trading, or exchanging links to other sites on your page for links to your own on their site, is an excellent way to get started in getting some links to your site. There are thousands of sites out there with automated link exchange pages, where you simply fill out a form and place their link on a page of your site, and you get a link from theirs. You can easily get 20 to 50 links a day from such pages, although they aren’t as high quality as the others you can find.

Any site on the internet with a “Links” or “Resources” page can be a potential link exchange partner. Simply find the sites that relate to yours, even in a general sense, and send them an email requesting a link exchange. Be sure to have a link to their site on your links page and give them a link to the specific page their link is on. It also helps to have your links dispersed into categories, rather than having one long page with 1,000 links on it. This will make people more eager to trade links with you due to it being much easier to find their site on your links page. Keep a list of the sites you have emailed, and mark off which ones have or have not replied and have or have not placed a link to your site. If after two weeks no link is present, or the owner of the other site has not replied, simply delete their listing from your links directory and move on. There are enough sites out there, no matter what topic you relate to, that link exchanges are not difficult to find. These types of sites generally have a higher popularity and higher quality traffic than the instant submissions, although it does take a bit longer to accumulate the amount of links you need.

Another way to get links quickly would be to sign up at one of the various link exchange websites like linkpartners.com. These will usually charge a small subscription fee, but you will get a large amount of links in a relatively short amount of time. Remember when dealing with these type of sites to deal with only links from your particular category, as it will help more in the long run. Also, be careful who you link to within your own category. Try to stick with high-popularity websites that show up high in the rankings on your favorite search engine. Having quality over quantity with links, as well as most other optimizations, is vital if you plan on being ranked highly for any period of time.

Also, try to keep your links coming in. With a massive burst in incoming links that completely dies the next month, the search engines grow suspicious. Either try to spread out that massive burst out over the next few months, or keep the incoming links at or above the number you got last month. With this approach, the major search engines “see” that you are not only gaining in popularity rapidly, but you are continuing to grow in popularity instead of dieing out.

Content

Content is another major factor in how you will be ranking in the major search engines. Having fresh, new content every month, or better, every day, will show that your site is not stagnant. It will also keep your visitors happy. Nobody will come back if your site never changes… they will move on to one that is updated more often. A great way to do this is through goarticles.com or other article sites like it. You can copy an article to your site (leaving the article fully intact, of course… you don’t want to break any copyright laws) and have free, original content, every day if you would like. Again, it is best to use content that is directly related to your site, not only for the sake of your rankings (although you will have original content, it will not be related, and so it will be thrown out as “fluff” by the major search engines), but for your visitors as well. Nobody wants information on the newest video game when they visit a flower shop online.

Ever-changing, original content is very important to the search engines, as it shows your website is growing and popular. Even with one new article a day, you will be surprised at the results. If you have the time, you can even write your own articles and content and place them on your site. This content will be completely original, and nobody else on the internet will have a copy (or if they did, you can track them down and exercise your right to copyright as an author). Not only can you get original content by writing your own articles, but you can post them on goarticles.com for free with your name and a link to your site at the bottom. You provide content to the online community and they provide you links back to your homepage. A win-win situation either way you look at it.

Keywords

Keywords are words within your meta tags that you would like the search engines to list you under and pay special attention to. Picking keywords can be tedious and difficult at times, but good keywords can make the difference between lots of traffic or no traffic at all. Search for sites on your favorite search engine that relate to your own and check what keywords they have chosen. You can do this by going to View -> View Source on the menu bar. The keywords will be marked by a “” tag. See which keywords they are using that you may want to use as well. Keep a list of up to 50 of the keywords you think will be the best match for your site and add them in to your meta tag. As always, be sure that these keywords directly relate to your site. This will help your listings in the search engines, as well as help browsers find the site they are actually looking for.

Descriptions

Provide descriptions in your meta tags for each one of your pages. Use descriptions to provide an outline of what each particular page on your site is built for. Keep them clear and concise, and don’t load them up with keywords. For example, for your main page, use a description that contains the slogan for your website and a brief outline of what your site is meant for. For SuperFaster.com you would say something along the lines of “Online Marketing Information, Tips, and Strategies – We provide free articles on all you need to know about website promotion.” With clear descriptions, the search engines will not consider a particular page a “duplicate listing” just because it has the same title as your other 30 pages, and it will make it easier for browsers to find what they need.

Alt Tags – description of images

Alt tags are descriptions of images on your website. These can be seen when you mouse over picture, and can be seen by the spiders of the major search engines. Having a description of a picture makes it easier for a spider to understand what is actually on the site. If, perhaps, you have a tutorial on your site describing how to set up a web hosting account, and this tutorial has screen shots for people to follow instructions easier, you would want to make an alt tag for each screen shot. This will allow the spider to see that not only do you have a tutorial teaching your users how to create an account, but it comes with screen shots instead of random images of your dog or family.

Pictures that are part of the template for your site don’t necessarily have to have alt tags, since they are purely for visual effect. For graphical buttons it would be beneficial to have alt tags, to explain to the spider that these are links to other portions of your site. Although these are not really necessary either, it never hurts to have tags explaining where a button will take you once it is pressed.

For further information on Search Engine Optimization, stay tuned for “Advanced Search Engine Optimization”

———-
Article by Claude Beavers
support@superfaster.com

An algorithm is a mathematical equation that uses certain information from your website in order to define its rankings. If you’re looking for a printout of the specific equation Google uses to rank sites and how much each factor is weighed, this is not the place to get it. The actual algorithm used by Google is a secret, and will stay that way for as long as they can keep it. Although the specifics of the algorithm are not released at all, Google patented the basics of their algorithm, which makes it easily accessible to the public. If you would like to view the patent in all its splendor, simply search in whatever search engine you would like for the phrase “Google Patent.”

This is a general overview of the general things this algorithm searches for, written in plain English for the average webmaster. This guide will go over some of the things Google’s spiders are looking for, and how to utilize this knowledge in order to boost your rankings on the Google search engine. Keep in mind that while this guide is written specifically for staying on Google’s good side in regards to placement in their search engine, the same tactics are definitely portable to the other major search engines such as Yahoo and MSN. Although Google’s algorithm is extremely complex compared to those of Yahoo and MSN many of the same strategies still apply.

So, how does it work?

Basically, when a Google spider, or robot, finds your site a number of things are taken into consideration. Not only does this spider search through the content and links on your page, cataloguing keywords, page titles and descriptions, backward links, and meta tags as it goes along, it even looks through your whois information. Whois information is the information provided through your hosting company on who exactly owns the website, including name, telephone number, email address, physical address, how long your site is registered for, and more. To check the whois information on your site, as well as others, visit Complete Whois and type in the URL of the site you are checking information on.

All of these are major factors (yes, including your physical address and name and the duration of your registration on a particular domain name) in the algorithm. Therefore, it is extremely important to optimize every single part of your site, visible or invisible to the common browser.

Great, but what do we need to know the algorithm for?

Knowing the Google algorithm, or at least the basics of it, will give you an edge on your competitors by making you more likely to get higher rankings under desired keywords. In addition, you will receive more traffic from those listings, thereby increasing the chances for getting links to your website, adding further traffic. Through a few high listings on Google, or the other search engines for that matter, the sky is the limit when talking about traffic and potential sales or users.

For example, if you wanted to broadcast a new song over the radio, but only did so using old equipment, regardless of the quality of the song, your entire station could be drowned out by the larger broadcasting companies armed with new equipment and a larger range capability. Using the latest tools and tactics will keep you on top of the search engine listings, as well as put you on the cutting edge in regards to your website’s capabilities.

It is almost painfully obvious that using the best tactics to get your website listed would, of course, produce better results than using outdated tactics and trying to acquire the same effect, even if you spend three times the amount of time promoting your site through these tactics. Quality is greater than quantity in today’s internet.

Alright, then how can I use the algorithm to my advantage?

There are quite a few things to focus on when optimizing your site for the Google algorithm, but the most important ones would have to be inbound links to your site and good, relevant content. Other things come into play, such as click through rates, the frequency of updates to your site, the physical address listed in your whois information, technical and administrative contacts, your host’s IP address, and the length of time your domain name is registered for. All of these things, although some are weighed more than others, have a serious impact on your rankings and on your PR (Google Page Rank).

Links

Having a high volume of inbound links, or links coming from other related sites to your own, is king with Google, although there are specific “rules” you must follow to be sure that these links are counted as “suitable links.” Get as many links back to your site as possible, but be sure these links are from related sites, or at least are in a category on their links page that is closely related to your own. Also, try to stay away from “FFA” pages, free for all listings pages with thousands of links on a single page, as these actually prove to be a detriment to your site in search engine listings. This would also include doorway or portal sites, which focus on having as many links to their site as they can, with as many keywords stuffed into the site as possible, as an alternative to real content.

Be sure to alter your text links slightly from time to time. Google’s algorithm picks up on varied text links to your site much more than if they are all the same. This also helps to assure the spiders that your links were not spammed out to the sites you are listed on.

Relevant Content

If having a multitude of links is #1 on your priorities list, then having a large selection of unique, relevant content should be #2. There are so many benefits to having a lot of original content on your site that it’s hard to list all of them. The most obvious would be the amount of keywords and phrases that are picked up by the search engines spidering your site. Original content also helps to prove that your site is not a “spammer” who simply stealing articles and content from other sites to attract more visitors. Increased traffic is another major benefit from having a lot of relevant content, which is never something to scoff at.

Overall, unique, relevant content is as much a requirement for getting high listings as getting high quality links to your site, if not more so. Focus on both equally, and make sure both your content and your links page are updated monthly at the very least. Ideally, you would want a high volume of incoming links being added daily, as well as site updates with fresh content, but if you don’t have the time or energy for the constant writing and editing of your site, you should still be okay. Just remember, you will only get out of the algorithm what you put into it.

Other Optimization Tips

Generally, just try and be careful on how you promote your website, and how it appears to Google in the first place. If you keep your site clean and updated often and your whois information current, you should have no problem getting decent listings on desired keywords. Just make sure your site in no way resembles a Spam site, either through falsified contact information or physical address, or through the amount of keywords used on each page, or having your domain name registered for only one year.

For more detailed information on strategies and tips for utilizing the Google Algorithm, refer to Advanced Uses for the Google Algorithm

You can see other articles by Claude Beavers on this topic at: Online Promotion Articles at Superfaster.com

Page ranks are defined numerically, from 1 through 10 – 10, being the highest. Very few pages have a page rank of 10, and anything above a 6 is considered very good. There are many factors that determine a page’s rank, but the main variable seems to be based on how many websites link to your page. The higher page ranked sites that link to your site, the better. In other words, 10 links to your page from high ranking sites like CNN.com, Yahoo.com, etc, will easily outweigh five times that amount of links from unknown sites with low page ranks. And, just to make it trickier, the amount of “credit” your site gets from incoming links, is also divided by the amount of sites you link OUT to.

Equally important, is your site’s actual content. It needs to be information that people can use and take active interest in. Having content that matches your keywords should also go without saying.

Why Is This Important?

Page rank is extremely important, in that it determines how high you get on search engine results. And just as it’s helpful to have your incoming links be from reputable, trusted, relevant sites, your outbound links will also be more valuable to those pages you do link out to. This is important when negotiating for link exchanges with other sites. The higher your page ranking, the more desirable a link from your page will be to others – Including those willing to pay for said link.

Are There Ways To Generate Better Page Rank At No Cost?

Absolutely! To follow are some of the simplest steps you can take.

Build more pages: The more pages your site has, the more content it is generally considered to have. If your site only has 3 pages, the maximum page rank would be a 3. Make sure to have at least 8 relevant pages including the main page, in order to have a healthy amount of content.

Avoid Dead-end Links: Let’s say you’ve worked real hard to get 8 good pages. Your page rank ideally has the potential to be a page rank of 8. However, if half those pages are not leading anywhere, you’ve got a problem. When the search engines “crawl” your site, they want to go from one page to the next. You can have a really great page, but if it has no other link on it to go somewhere new, it will be considered by the spider to be a dead-end page, which will hurt your site’s page rank. Make sure every page has a door out, other than a back button (which to the bots, will generate the equivalent of a good old “Nothing more to see here” type statement). Combat this by making sure you at least have a link back to the index – or better yet, a site navigator at the base of each page with choices between the main pages of your site (ie. FAQ, About Us, Contact Us, etc). Again, these are pages that add convenience to your human visitors as well.

Create Internal Links: Remember to make links to yourself whenever relevant. For example, on your About Us page, don’t just mention your online ordering system – hyperlink to the page where your visitor would need to go in order to begin an order. Not only are you creating another link for the crawler, you’re also making it convenient for your guest to find that page right then and there, if they so desire.

Utilize Free Directory Listings: They may not always be big high ranking sites, but they are an easy way to get your name out there. You never know when someone might end up using one, and thus find you in the most unexpected of ways!

How To Generate More At Cost: Getting a high ranking site to link to you isn’t always the easiest thing to do. Sometimes it is necessary to buy that privilege via ads. There are literally 100′s of different options to choose from, however the most effective method these days is by purchasing text based links to your site. For the largest comprehensive list of quality paid link directories along with page rank statistical information visit: http://www.helpmyhits.com/paid-web-directories.php Some tips to stretch you advertising dollar as far as it will go would be linking to different pages of your website (not just the index) and also using different keywords in those links.

As you can see, page rank is a very real and vital aspect of web development that should always be kept in mind. Without it, your chances of being found easily on search engines is compromised. With it, you’ll be on your way to a highly successful website.

Author Bio
Kimberly Bodane – www.helpmyhits.com

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It’s morning and John wakes up, same as he does everyday. He starts the computer and begins checking his email and reviewing his website’s stats. ” $15 in Adsense and 1 sale .. good, good… but still I’d wish those were $500 and 10 sales “. He closes the stats and goes to work in order to get the payment that helps him live a good life.

Mark is also waking up, making a cup of coffee and then sitting comfortably at his laptop. He opens his website’s stats and his heart starts beating a bit faster while he reads on the screen ” $399 in Adsense and 5 sales last night… good, but I WANT IT BETTER” “. He closes the stats, eats a quick breakfast and then sits back again at his laptop and starts working on his websites in order to improve the stats. He doesn’t need to go to work as his websites bring enough income to help him live very well.

Now the question is simple: who would you prefer to be? John or Mark? Do you like to go and work for your boss and help him make money so you can earn your living ? Or do you want to be your own boss and have your own business? Because yes, these days, having a good site IS a business. If your answer is “John” then you’d better stop reading this article and get to more serious things. But if instead you would prefer to be Mark then it may be useful to continue reading. Ok, ok but what does “having a good site” mean? I have a great design, I have great online support, great products and offers, great site functionality… but still I don’t get the expected income? If you ask yourself this than take 2 minutes to think about: “Who am I receiving money from? The design? The functionality of the site? No, what really brings the money is, in fact, the traffic, the people who visit the site and order the services/products or who simply click on the Google ads.”

Now that we found out that the traffic is what makes the webmaster happy, we should ask ourselves how we can get this traffic to our sites. Well, there are several methods of doing this, but nowadays, search engine optimization (SEO) is the method that brings the best targeted traffic. If you want to build a strong business which could provide you more than a decent income, than you should use SEO.

To succeed with a SEO campaign, one must follow three major steps: keywords analysis, on page SEO and off page SEO. The keywords analysis part has to be done in order to assure that you have picked the best keywords ( the ones that will get you the highest number of visitors in the shortest time ).

On page SEO is the step where changes are done directly on your site by modifying it’s files. You have to sort out the titles, metatags, images, text, page structure, internal linking, proper tags and much more things related to your site. In all this process you will use the keywords you found during the keywords analysis part. This will ensure you’ll have a well optimized site focused on those keywords.

Last but not least, off page SEO – considered by all the great SEO specialists out there the most important part of a SEO campaign – related to the external links you can point toward your site. As each link toward your site is considered “a vote” the more votes you have the more “powerful” your site will become.

If you do all these correctly then your site will end up in the tops of the search engines and start getting the best-targeted organic traffic that exists at the moment. So what are you waiting for? Go out there and start doing SEO… . Because SEO it’s the future.

Author Bio
Razvan Marian Jr is a SEO specialist with more years of experience in the field. He is also the leading manager of http://www.cheapsubmissions.eu , developing services such as cheap web site submissions and cheap articles submissions.

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Search engines, where would we be without them? Within the past 10-15 years the internet has become a huge part of every day American life. Many people nowadays cannot remember the time prior to having this wonderful information highway we call the internet. The internet has really revolutionized the way people live their lives; for example, you can bank online, buy just about anything you want online, meet new people online, and even find local movie times. However, one of the biggest benefits of the internet is the use of search engines. At any moment in time you may have a question, or an urge to get more information about a certain topic and that information can be easily attained through a search engine. In this article I am going to give you a brief history on the evolution of the search engine, and show you how they truly have revolutionized our lifestyles.

The history of search engines is the story of university students’ projects evolving into commercial enterprises and revolutionizing the field as they went. The first attempt at creating a search engine was called Archie, and it was created in 1990 by Alan Emtage, a student at McGill University. This very primitive search engine did not use any robot technology. All Archie really did was just become a database of archived filenames, which it would try to match with users’ queries.

The next evolutionary step of the search engine was the introduction of “robots.” The first use of robot technology was in the search engine World Wide Web Wanderer. Simply what robots would do is scan the internet for URL’s, starting at one site and using the links in the previous site to find more sites. The problems with these first robots were that if they were not written properly they would cause too many hits on a server decaying the systems performance.

To combat these initial problems Martjin Koster came out with the first web directory called “Aliweb” in October 1993. Web directories are different than search engines because the sites listed in them are not from automated robots, but rather from human editors reviewing sites and placing them in the directory.

However, shortly after, in December 1993, a new robot was born. This was called the “spider.” Spiders added a much further degree of accuracy by indexing the entire text of a webpage. The older robots only indexed the URL and titles of a page, which meant that some pertinent keywords might not be indexed. This greatly improved the relevancy rankings of their results, and thus was the first major step in forming the major search engines that we have all become so used to using today.

Not long after the spider, we saw the emergence of some of the big guns. In 1994, out of Stanford University came the extremely famous Yahoo. The two guys who started Yahoo were students, David Filo and JerryYang. Basically, at first Yahoo was just a list of these guys’ favorite websites. But soon, due to its easy user-friendly interface, became the most popular web directory. Due to the fact that its websites were all human reviewed, Yahoo was only able to index about 1% of the web. At this time, Altavista became the fastest growing search engines using the spider technology and was indexing up to 10 million pages a day.

By this time there are two different types of search engines, “author controlled” such as Altavista and Excite, in which results were ranked by keyword relevancy, and “editor controlled” such as Yahoo, in which humans manually placed websites into their index.
Then in late 1997 out of Stanford University was born the most popular and well-known search engine to date: GOOGLE Google has a different way of ranking its websites. It used a Pagerank system. Simply what they did was list websites higher in their results based on how many links were pointing to a particular site. Of course, the content on the page had to be relevant to the keyword typed into the search box. But basically, Google invented what you could call a system of voting. So a site with numerous backlinks or votes would rank higher. A backlink is just when someone else puts a link on their site that points to another outside site. Jump forward to today and Google has more than 80% of the websites on the internet in their index, which is pretty impressive.

Search engines have had a huge impact on the American lifestyle. They basically will grant you just about any information you want, all you have to do is type into the search box the topic you want to find more information about. Human beings are natural born information junkies, we always want to know more and find out more and search engines have made this urge of ours extremely easy to cure. Just think about it, maybe you need to fix a simple problem you have with your car. By using a search engine to do some research you may very easily figure the problem out, saving you a very costly trip to the car repair shop. They are just great educational tools, before search engines emerged if you really wanted to learn something you would go to your library and check out a book. Now before making that trip you may find out what you wanted by just sitting at your desktop and surfing through Google. The list goes on about the many benefits of this great new technology we call the search engine. I’m sure you can recall a time when you found some very good information by using one. If you’re anything like me and find yourself addicted to this easily accessible information highway then your making uses of them daily.

Search engines by nature were made very easy to use. However, with a little extra knowledge about how they work you can really take advantage of them and find great information very quickly. With the right knowledge of search engines and the use of specialized tools you can literally find anything you want. And when I mean anything, I mean ANYTHING. For me personally I am excited to see what search engines will evolve into in the future. The sky is the limit. Who knows what type of search spiders the future will spawn, but one thing is for sure there will be newer and newer search technology it’s just our human nature to keep trying to top ourselves.

Author Bio
Search engine specialist Steve Bis, is the author of the free search secrets newsletter and owns a unique web search tool that will help you find anything on the internet in 60 seconds, eliminating your search frustrations.

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